Privacy Policy
Updated October 3, 2024
We are LWM Holdings, LLC dba Yellow Lasso, located at 13725 Metcalf Avenue, Suite 316, Overland Park, KS 66223, USA (referred to as “us”, “our”, “we”, “Company”, "Yellow Lasso," or “LWM Holdings, LLC dba Yellow Lasso”).
We are committed to protecting and respecting your privacy. This Privacy Policy describes the types of information we may collect from you or that you may provide to us when you visit our website, yellowlasso.com, or purchase our services, referred to herein as the “Website” and also sometimes referred to herein as the “Services.” This Policy describes our practices for collecting, using, maintaining, protecting, and disclosing such information.
This Privacy Policy applies to information we collect both through our Services and also in text and electronic messages between you and our Company and/or Services.
Information and Digital Properties Outside the Scope of this Policy
This Privacy Policy describes tools we use on the Website, which Yellow Lasso created for engagement and marketing for the Company. Please note that written materials created by Yellow Lasso for clients do not contain cookies or other mechanisms to collect Personally Identifiable Information at the time these written materials are delivered to clients. Yellow Lasso is not responsible for the privacy practices of its clients regarding these materials if, and after such time as, these deliverables are handed over to the client for full client control.
Please also note:
This Privacy Policy does not apply to any information collected by us offline (through non-electronic methods such as in-person meetings).
This Privacy Policy does not apply to any information collected via third-party websites that may be accessed through hyperlinks on our Services.
This Privacy Policy also does not apply to products or services we provide to clients after our work is complete, nor does it apply, as noted above, to the practices of companies, employees, and independent contractors that we do not own or control.
By accessing or using our Services, you agree to this Privacy Policy. Please see the specific provisions related to our use of cookies and the consent we will obtain from you, which are described below.
IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE OUR SERVICES.
1. Information we collect about you
We collect several types of information about visitors to the Website, interactions with our Company, and/or users of our Services. We may collect this information either directly when you provide it to us or automatically as you navigate through the Website or in your communications with our Company. Here are the categories of information we may, from time to time, collect:
(a) Personally Identifiable Information. “Personally Identifiable Information” refers to information by which you may be personally identified, such as your name or email address.
Voluntarily Provided Information. We will collect and process such data about you when you voluntarily provide us with that data (and therefore consent to our collection of such data), such as when you purchase a Service, subscribe to a newsletter, submit feedback, enter a contest, fill out a survey, or send us any other type of communication. When purchasing services on the Website, you may also be asked to provide a credit card number and other payment-related information. WE PROCESS CREDIT CARDS AND RELATED INFORMATION VIA THIRD PARTY SITES AND APPLICATIONS NOT DIRECTLY THROUGH THE WEBSITE. You may also voluntarily provide information to be published or displayed (“posted”) on public areas of the Website (such as blogs, forums, message boards, and the like), or transmitted to other users of the Website using “sharing” features (collectively, “User Contributions”). Your User Contributions are posted and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.
Information Captured with Your Consent. From time to time, we may collect your Internet Protocol (“IP”) address. We may use your IP address to diagnose problems with our servers, software, to administer our Services and to gather demographic information. We do not collect more Personally Identifiable Information than is reasonably necessary to participate in an activity on the Website. Please see below for information about our consent functionality when the Company activates such data collection such that you may exercise options related to this type of data collection, known as “cookies.”
(b) Non-Personally Identifiable Information. We may collect, or our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information, that does not by itself identify a specific individual. Such information tells us about your equipment, browsing actions, the resources that you access and use through the Services, your operating system and browser type. Our third party ad servers will provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at our Website. The information that we collect automatically is “statistical” in nature. It helps us to deliver a better and more personalized service to users, by enabling us to estimate usage patterns, customize our Services according to your individual preferences, and speed up your searches.
(c) Device Information. When you use our Services, we automatically collect information on the type of device you use and the operating system version, so we know the best application version to provide you with. We do not ask you for, access or track any location based information from your mobile device at any time while using our Services.
2. Where we store data
The data that we collect from you is stored by us, in a secure location. From time to time, it may be transferred to, and stored at, a destination outside the United States (“US”) or the European Economic Area (“EEA”). It may also be processed by staff operating outside the US or EEA who work for us or for one of our service providers. Such staff maybe engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. The Company will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Notwithstanding the foregoing, WE PROCESS CREDIT CARDS AND RELATED INFORMATION VIA THIRD PARTY SITES AND APPLICATIONS, NOT DIRECTLY THROUGH THE WEBSITE.
3. How we use your information
We use information held about you in the following ways:
To ensure that content from our Services is presented in the most effective manner for you and for your computer or mobile device
To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes
To carry out our obligations arising from any contracts entered into between you and us, including for billing and collection
If you pay for Services using a credit card, WE PROCESS CREDIT CARDS AND RELATED INFORMATION VIA THIRD PARTY SITES AND APPLICATIONS, NOT DIRECTLY THROUGH THE WEBSITE.
To allow you to participate in interactive features of our Services, when you choose to do so
To notify you about changes to our Services
In any other way we may describe when you provide the information
If you are an existing client or customer of the Company, we will contact you by electronic means (e-mail or SMS) with information about goods and services similar to, or supportive of, those which were the subject of a previous sale to you. If you are a new client or customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means if you have consented to this by demonstrating interest in our Services.
4. Disclosure of your information
We will share your Personally Identifiable Information with third parties only in the ways that are described in this Privacy Policy. We do not sell, trade, rent or disclose your information to others, except as provided herein: (a) We provide some of our Services through contractual arrangements with service providers and other third parties. We and our service partners use your Personally Identifiable Information to operate our Websites and to deliver Services. For example, WE PROCESS CREDIT CARDS AND RELATED INFORMATION VIA THIRD PARTY SITES AND APPLICATIONS, NOT DIRECTLY THROUGH THE WEBSITE; we must release your address information to the delivery service to deliver products that you ordered; and we will provide order information to third parties that help us deliver the services. (b) We will disclose Personally Identifiable Information in the following circumstances: (i) if it is required by law enforcement or judicial authorities, or to cooperate with a law enforcement investigation; (ii) if we have a good faith belief that we are required or permitted to do so by law or legal process; (iii) to protect the rights, reputation, property or safety of the Company or others; (iv) to defend or enforce our rights or your obligations; (v) if the disclosure is required by mandatory standards consistent with a professional focus meeting agenda; (vi) to a third party with your prior consent to do so; or (vii) if we are under a duty to disclose or share your Personally Identifiable Information in order to enforce or apply, or any contracts or agreement that may exist between you and the Company including this Privacy Policy and other related policies and disclosures. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. (c) In the event that the Company decides to sell all or part of its stock or assets or enter into a merger, we reserve the right to include Personally Identifiable Information and Non-Personally Identifiable Information among the assets transferred to the acquiring or surviving company. (d) We may provide Non-Personally Identifiable Information about our clients’ and customers’ sales, traffic patterns, and related Website information to third party advertisers.
5. Updating or correcting your Personally Identifiable Information
You may change or correct any of your Personally Identifiable Information online in accordance with instructions posted elsewhere on our Website, or by contacting us.
Yellow Lasso
13725 Metcalf Avenue
Suite 316
Overland Park, KS 66223
hello@yellowlasso.com
6. Canceling your account or deleting Personally Identifiable Information
If you would like to cancel your subscription to any of our Services, please contact hello@yellowlasso.com. We will retain your information for as long as your account is active or as needed to provide you Services, and to maintain a record of prior customers. If you wish to cancel your account or request that we no longer use your information to provide you Services please contact us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain customer lists and business records. We will respond to your request for access within 30 days.
7. Choices regarding control of your Personally Identifiable Information
With respect to your communications preferences, you can unsubscribe from newsletters by following the instructions included in the newsletter you receive. If your e-mail address has changed and you would like to continue to receive newsletters, you will need to contact us to sign up again. Occasionally we may send out e-mails concerning Website disruptions.
If you indicate upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only Yellow Lasso (or agents working on behalf of us and under confidentiality agreements) will send you these direct mailings, and only if you did not later “opt-out” of such offers by contacting us in writing. We do not send unsolicited commercial e-mails (“spam”). We offer commercial e-mail recipients the opportunity to opt-out of further communications in every e-mail. Please note that we may not include the opt-out information in non-commercial Service e-mails (i.e., e-mails concerning your interest in our Company, the Website, or our content). You also have choices with respect to cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our Websites may not work properly in your case.
8. Information related to data collection
We will update this Privacy Policy if we elect to process data on behalf of third parties. At the present time, the Company is not offering this service through this Website.
In the future, for certain services, Yellow Lasso may collect information under the direction of its clients (e.g., an entity that subscribes to the Services for use by the entity’s personnel). In this respect, the Company will act as a data processor and has no direct relationship with the individuals whose Personally Identifiable Information it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his or her query to the relevant customer (“Subscriber”) (the data controller). If the Subscriber makes a request to us to remove the data, we will respond to their request within 30 days. We will retain Personally Identifiable Information we process on behalf of our clients for as long as needed to provide our services to our Subscribers and to maintain historical business records and customer lists. We will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
9. Data security
All information you provide to us is stored on secure third-party servers. WE PROCESS CREDIT CARDS AND RELATED INFORMATION VIA THIRD PARTY SITES AND APPLICATIONS, NOT DIRECTLY THROUGH THE WEBSITES. To make online purchases through these third party sites, you must use an SSL-enabled browser in order to protect the confidentiality of your personal and credit card information while it is transmitted over the Internet. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while the third party sites and applications we use certainly strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Website cannot be guaranteed and we shall have no liability to you or any third party for loss, misuse, disclosure or alteration of such information; and (c) any such information and data may be viewed or tampered with in transit by another third party, beyond the third party we use to process purchases and other functions. In the unlikely event that we believe that the security of your Personally Identifiable Information in our control (if any) may have been compromised, we will notify you as promptly as possible under the circumstances. To the extent we have your e-mail address, we may notify you by e-mail and you consent to our use of e-mail as a means of such notification.
10. Cookie policy
When you use our Website, we may, from time to time, use cookies and other technologies in order to facilitate and customize your use of our Services. Many websites use cookies. In the event we elect to use cookies, information supplied by cookies can help us to understand our visitors’ needs and give you a better user experience. You can change your cookie settings at any time.
What is a cookie? A cookie is a small data text file, which a website stores on your computer or mobile device (if your Web browser permits) that can later be retrieved to identify you to us.
If we elect to use information captured through cookies on the Website, your initial visit to the Website will be greeted with the appropriate GDPR-compliant opt-in functionality so that you give your consent to our use of cookies.
The cookies make your use of the Website easier and make the Website run more smoothly. The use of cookies by our partners, affiliates, tracking utility companies and service providers, is not covered by our Privacy Policy. We do not have access or control over these cookies.
We may use cookies to capture information about which web pages visitors go to most often so we can improve the online experience. We also may analyze how users interact with the site and search functionality. We can also use cookies to identify errors and help the Website function better.
When you visit a page on our website, we may generate site performance cookies, anonymous analytics cookies, Anonymous Analytics Cookies, anonymous geo-targeting cookies to learn where visitors are located, third-party advertising cookies, session management cookies, and other third-party cookies. These cookies include functionality such as remembering your preferences for tools, recognize you as you navigate the Website, and provide you with customized content. We may also use temporary cookies to gather information about what pages you visit during a browser session.
Some cookies we may use can tell us whether or not you have visited the site before, although we would not be able to use these cookies to identify you as an individual. Rather, we would use them to gather statistics about visits to the Website and certain pages, in the aggregate. This helps us make the Website better because we will better understand popular content.
When we do elect to gather information using cookies, we will likely use Google Analytics to distinguish users, measure website performance, gauge user experience, and develop other kinds of aggregate reporting. You can opt-out of allowing Google Analytics to monitor your activity by installing the Google Analytics opt-out browser add-on. You can find out more about opting out of Google Analytics and find a link to the tool by visiting the Google support page. Google Analytics would be a part of our strategy to deploy persistent, first-party cookies from contracted vendors to recognize you, keep track of site visits, actions, and preferences. We may, in the future, use security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
From time to time, we may use third party advertising cookies from contracted vendors that are used for advertising analytics purposes. These cookies perform in a way that is similar to the cookies outlined above, as well as to help determine participants in a particular initiative or campaign or customer segment.
Please note that frequently, the companies that generate third party cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to our Website. On some pages of our Website, other organizations may also set their own anonymous cookies. They do this to track the success of their application or to customize the application for you. Our Website cannot access these cookies nor can the other organization access the data in cookies we use on our Website. It is usually possible to stop your browser from accepting cookies or to stop it from accepting cookies from specific websites. You need to manage this through your own web browser and we cannot respond to “do not track” requests because this is a browser function,
Our Website may contain links to third party sites (including social media bookmarking buttons). Please review the cookie policies of these sites to understand how they may use cookies and your information.
You can learn how to disable cookies in your browser by checking out the All About Cookies.org website. Also, you can learn how to “turn off” advertising generated by the use of third party cookies when you check out the Your Online Choices website.
11. Analytics
We use analytics software to allow us to better understand the functionality of our software on your computer or phone. This software may record information such as how often you use the Services, the events that occur within the Website, aggregated usage, performance data, and where the material was downloaded from. We do not link the information we store within the analytics software to any Personally Identifiable Information you submit within the Website.
12. Links to third-party sites and advertisers
Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. The Website may contain hyperlinks to other third party websites, which may collect and disclose information in a manner that is different from our Website. We are not responsible for the collection, use, or disclosure of information collected through these third party web sites, and we expressly disclaim any and all liability related to such collection, use, or disclosure. We recommend that you read the privacy policies of the other websites you visit. Additionally, other companies that place advertising on our Website may collect information about you when you view or click on their advertising through the use of cookies. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect. PLEASE NOTE THAT WE PROCESS CREDIT CARDS AND RELATED INFORMATION VIA THIRD PARTY SITES AND APPLICATIONS, NOT DIRECTLY THROUGH THE WEBSITE.
13. Changes to this Privacy Policy
It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ information, we will notify you by e-mail to the primary e-mail address specified in your account or through a notice on the home pages of the Websites. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting the Website and this Privacy Policy to check for any changes.
Your continued use of the Services after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by the modified Privacy Policy. Please see above for the provisions governing our future use of cookies.
14. Communities, message boards, and chat rooms
If you choose to voluntarily disclose Personally Identifiable Information on communities, message boards, forums, and the like, which may be accessible via the Websites, you should be aware that such information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. To request removal of your personal information from our blog or community forum, please contact us. You acknowledge and accept that any submissions to chat rooms or other public areas on the Websites are accessible to all third parties. If you do not want yours or your child’s comments to be viewed by third parties, you are advised not to make any submissions. Ultimately, you are solely responsible for all activity conducted by you via communities, forums, message boards, chat rooms, etc. Please be careful and responsible whenever you are online.
15. Social media features
Our Website may include Social Media Features, such as the Add This button or interactive mini-programs that run on our Websites. These features may collect your IP address, which pages you are visiting on our Websites, and may set cookies to enable the features to function properly. Social Media Features are either hosted by a third party or hosted directly on our Websites. Your interactions with these features are governed by the privacy policy of the company providing it, not ours.
16. Contact us
If you have any questions about this Privacy Policy, or the practices of or your dealings with our Website, please contact us by sending a letter to:
Yellow Lasso
13725 Metcalf Avenue, Suite 316
Overland Park, KS 66223
You may also contact us by email at hello@yellowlasso.com.